The Changing Landscape of the Property Market

As we move through Q3, 2025, the UK property market is experiencing a considerable shift. With listings up by 14% and buyer activity increasing by 6%, there’s a noticeable balancing act between supply and demand. More homes are coming onto the market, providing buyers with greater choice, while steady buyer interest ensures that the market remains competitive. But how does this new dynamic affect property prices?

Surge in Listings: More Options for Buyers

Over the past few months, the number of new listings has surged by 14%, offering more variety for potential buyers. This influx of properties is largely attributed to homeowners capitalising on the more competitive market conditions, with many deciding that now is the time to sell.

What it means for buyers:

• The surge in listings means greater choice. Buyers who may have felt limited by the number of available properties in previous months are now seeing a wider range of options.
• From starter homes to family properties and even investment opportunities, the increased supply can help buyers find the right property that fits their needs and budget.
• While more listings bring more opportunities, it’s important for buyers to remain thoughtful. The increased choice doesn’t necessarily mean prices are dropping; rather, it means there is more room to negotiate, particularly in areas where supply is outpacing demand.

Steady Buyer Demand: A Market That Still Moves

While listings are up, buyer activity has remained strong, increasing by 6%. This consistent demand indicates that the market is still healthy, with buyers motivated to purchase despite the higher interest rates compared to previous years.

What it means for sellers:

• For sellers, the increase in buyer activity is a positive sign. Even though more homes are available, buyer demand is still steady, which means the competition among buyers is still present.
• Properties that are well-presented, priced correctly, and located in sought-after areas will continue to receive attention. Sellers who meet the market with an attractive listing, whether through competitive pricing or highlighting unique property features, can expect solid interest.
• Increased buyer activity could lead to some homes selling faster than anticipated, especially in areas with high demand and low availability. This is why the surge in listings does not immediately suggest a decline in prices; rather, it’s a sign of a market that’s adjusting with more opportunities for buyers while still catering to the competitive nature of the property market.

The Price Impact: Stable with Room for Negotiation

• Given the surge in listings and steady demand, prices are expected to remain relatively stable, with a slight adjustment in some areas.
• The increased supply means buyers have more choices, which could lead to a more negotiable market where they can secure better deals, particularly for properties that have been on the market longer.
• However, prices in high-demand areas or for homes in prime condition are still likely to hold steady or even increase slightly due to the ongoing buyer interest. Sellers who price their properties right and present them well will likely see strong offers.

Balancing Supply and Demand

The market is currently in a balanced position. Increased listings are meeting the steady flow of buyer interest, keeping things in equilibrium. As we head into the latter part of the year, the key will be maintaining this balance: too many listings without enough buyers could pressure prices down, while too few listings could drive prices up, benefiting sellers.

What Buyers and Sellers Should Do

For buyers:

• With more properties available, take your time to research the areas and properties you’re interested in.
• Be prepared to negotiate, but don’t rush into a decision. This is a great time to find a property that meets your long-term needs.
• Make sure you have your financing in place to act quickly if you find the right home.

For sellers:

• While there’s more competition, the market is still active. To stand out, ensure your property is priced appropriately and presented well.
• The right marketing and professional staging can make a significant difference in attracting buyers, even in a crowded market.

Conclusion

The 14% increase in listings combined with the 6% rise in buyer activity shows a property market that’s growing more balanced. More listings give buyers more options, while steady buyer demand keeps sellers confident. The balancing act between supply and demand will likely keep property prices stable for the foreseeable future, with opportunities for both buyers and sellers to make the most of a healthy, competitive market.

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