Your home is your most valuable asset, so your choice of agent shouldn’t be taken lightly. Working with an expert you can trust is crucial to the outcome of your sale, so you’ll need to conduct some research to ensure your decision is well-informed.

Here are the key indicators of a good agent:

Local presence and experience

A reliable agent will be experienced in selling properties similar to yours and well-versed in the intricacies of your local market. Make sure they can provide you with local insights such as trends, values, and any potential changes. You’ll often find that reputable businesses have a visceral local presence, with ‘SOLD’ boards all around and a comprehensive website full of details about the community.

Integrity

An accurate valuation is the key to a successful sale, so you’ll need an agent with a solid and reliable strategy. Some agents will offer up an unrealistic figure to get you on board, which often results in the home languishing on the market or failing to secure a buyer at all. A good agent will thoroughly assess your home, considering a multitude of factors such as recent sales data, the condition and appearance, and current market demand.
They can use this information to paint a full and accurate picture, ensuring that your property is competitively priced.

A solid marketing strategy

While the market remains competitive, a robust marketing strategy is what will set your sale in motion. It’s important to inquire about your potential agent’s approach to marketing, including both online and offline channels, professional photography, and any special strategies they might use to showcase your home in its best light.

First impressions

Your agent’s style of communication should be apparent from the first meeting. It’s important to set clear expectations on how you hope to be contacted if you work together. Whether it’s emails, phone calls or face-to-face meetings, the right agent will maintain an effective and consistent line of communication from the offset.

Glowing reviews

Reputable businesses are proud of their client testimonials, so it shouldn’t be difficult to find glowing reviews on the website. Customer feedback is the valuable insight you’ll need to get a gauge of the agent’s reputation, so don’t hesitate to do your research first.

How do they handle negotiations?

Having a strong negotiator on your side is crucial when it comes to selling a home. You should ask any potential agents about their approach to negotiations as well as their strategy for securing the best possible deal for you while also maintaining a positive relationship with potential buyers.